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“IT Girls” are women who set trends, create their own signature look and always look effortlessly beautiful. Sure, it’s easier to gain that title when you’re constantly in the spotlight, and have a stylist, manicurist and makeup artist in your entourage, but celebrities aren’t the only ones who get to have all the fun.

The average woman can become the “IT Girl” in her social circle by ensuring that she has this season’s must-haves. As far as beauty goes, IT Cosmetics and Custom Nail Solutions Impression System are the must-haves for this fall.

IT Cosmetics enhances your natural beauty with their “Your Lips But Better” line or YLBB. My personal favorites from the collection are the Waterproof Lip Liner Stain, Vitality Lip Blush and Vitality Lip Flush.

It Cosmetics

  • The Waterproof Lip Liner Stain is an ultra luxe, automatic lip liner pencil infused with a stain. This game-changer acts as a lip liner, lip primer and long-wear stain all in one. It’s perfect for a date that you know will end in a goodnight kiss… or steamy make-out session. 
  • The Vitality Lip Blush Hydrating Gloss Stain is another amazing multi-tasker. It serves as a hydrating lip gloss, anti-aging lip serum and lip stain all in one. It delivers high shine and rich pigment that glides on like a lightweight serum and keeps lips smooth and hydrated throughout the day.
  • The Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain takes the place of four products; your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and lip stain. I love that all the products are infused with innovative anti-aging ingredients to keep my pout looking youthful.


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