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Become the IT Girl of the Season

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“IT Girls” are women who set trends, create their own signature look and always look effortlessly beautiful. Sure, it’s easier to gain that title when you’re constantly in the spotlight, and have a stylist, manicurist and makeup artist in your entourage, but celebrities aren’t the only ones who get to have all the fun.

The average woman can become the “IT Girl” in her social circle by ensuring that she has this season’s must-haves. As far as beauty goes, IT Cosmetics and Custom Nail Solutions Impression System are the must-haves for this fall.

IT Cosmetics enhances your natural beauty with their “Your Lips But Better” line or YLBB. My personal favorites from the collection are the Waterproof Lip Liner Stain, Vitality Lip Blush and Vitality Lip Flush.

It Cosmetics

  • The Waterproof Lip Liner Stain is an ultra luxe, automatic lip liner pencil infused with a stain. This game-changer acts as a lip liner, lip primer and long-wear stain all in one. It’s perfect for a date that you know will end in a goodnight kiss… or steamy make-out session. 
  • The Vitality Lip Blush Hydrating Gloss Stain is another amazing multi-tasker. It serves as a hydrating lip gloss, anti-aging lip serum and lip stain all in one. It delivers high shine and rich pigment that glides on like a lightweight serum and keeps lips smooth and hydrated throughout the day.
  • The Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain takes the place of four products; your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and lip stain. I love that all the products are infused with innovative anti-aging ingredients to keep my pout looking youthful.


In the summer months, I like to keep my nails short and colorful but come autumn, I prefer longer, elegant, and natural looking nails. I’ve always headed to the salon to get that look but now I’ve discovered Custom Nail Solutions Impression System.

Custom nails impression systemThe company uses “PlastiFlex” – An indestructible, high impact thermoplastic that is UV protected, anti-bacterial, anti-microbial and applied with a medical grade, non-toxic adhesive. These are not your average acrylics.

The kit allows you to get salon results at home and unlike many kits, you can customize your results. You pick the length, smile line and nail shape. If you’re still not ready to give up color on your nails, the formula can be painted over in your desired nail lacquer shade.

The end result really helps you to make a great first and lasting impression.



Follow Victoria on Twitter @VikkiMoran


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Brought up in a creative household, Victoria has always been involved in writing, music and the arts. Her upbringing and her love for fashion and beauty led her to find a career that combined these passions. After getting her start as an editorial intern at Conde Nast, Victoria became fascinated with skincare technology while in the beauty closet. After three years of interning in public relations, she landed a position at a prestigious New York beauty & fashion PR firm working with major clients from Smashbox to John Frieda. She now works at a high-end, boutique agency representing beauty, fitness and lifestyle brands. When not hard at work in the office, Victoria contributes to a number of online publications and aspires to one day create her own online magazine. Her obsessions include travel, coffee, red lipstick and Twitter. Follow her @VikkiMoran!

SKIN TYPE: Sensitive, combination skin

HAIR TYPE: Thick, long & wavy


COMPLEXION TYPE: Light to medium with pink undertones.


BEAUTY ADDICTIONS: Davines Nounou Pak, St. Tropez Bronzing Mousse, Morrocanoil Light, Smashbox Photo Finish Hydrating Primer, Miracle Skin Transformer Body SPF 20, purminerals CC Cream with SPF 40, Chanel Chance, Jan Marini C-ESTA Eye Repair Concentrate, Dior Show Mascara, NARS Bronzer in Laguna, Dolce & Gabbana Cream Lipstick in Fire, Josie Maran Bear Naked Cleansing Wipes and my Clarisonic Mia.


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Guest Wednesday, 21 August 2019